About the Role
We're hiring a Head of Production for an established home services digital marketing agency specializing in SEO, Google Ads, Meta Ads, AI SEO, and conversion-focused websites for contractors and home service businesses. The agency is scaling from hundreds of active clients toward thousands.
In this role you'll own delivery. You'll lead the specialists who run PPC, SEO, web, and analytics work, hold the line on campaign quality, plan team capacity against account volume, and build the workflows and QA standards that let the business scale without losing accuracy.
This is a hands-on production leadership role, not a purely administrative one. You should be able to open an underperforming Google Ads account, diagnose what's wrong, and tell a PPC specialist exactly what to change — then build the process that stops it from happening again across the rest of the portfolio.
Key Responsibilities
Production & Delivery Oversight
Own end-to-end production across SEO, PPC, web, and reporting for the full client portfolio.
Set delivery standards, timelines, and service levels, and make sure work ships on time and to spec.
Monitor delivery health across accounts and intervene early on at-risk clients, missed deadlines, and quality issues.
Run production planning: intake, prioritization, scheduling, and hand-offs between specialists.
Act as the escalation point between production teams and client-facing teams to resolve issues quickly.
Campaign Quality & Technical QA
Audit and QA Google Ads accounts across Search, Performance Max, Shopping, Display, YouTube, and Local Services Ads.
Review keyword coverage, match types, negative keyword lists, ad copy, extensions, and landing page alignment.
Oversee bid strategies, budget pacing, and spend management across multiple client accounts.
Direct optimization against CPA, CPL, CAC, and ROAS targets, and hold specialists accountable to them.
QA SEO deliverables: technical health, on-page work, Google Business Profile, content, and link quality.
Own launch QA for websites and campaigns — redirects, forms, tracking, integrations, page speed, and mobile.
Ensure conversion tracking is trustworthy: GA4, Google Tag Manager, call tracking, and CRM/lead attribution.
Team Leadership & Capacity Planning
Lead, coach, and develop a multidisciplinary team of PPC, SEO, web, and analytics specialists.
Forecast capacity against account volume and managed spend; balance workloads and prevent overload.
Recruit, onboard, and ramp new specialists as the client base grows.
Set clear performance expectations, give regular feedback, and run structured 1:1s and reviews.
Build a culture of ownership and accountability across a fully remote, multi-time-zone team.
Process, Systems & Automation
Design and document standardized workflows, SOPs, checklists, and quality-control procedures.
Identify bottlenecks, rework, and redundant steps, and re-engineer processes to remove them.
Own the project management and workflow platforms the team runs on, and keep them accurate.
Introduce automation and AI tools where they reduce manual work and improve consistency.
Keep documentation current as services, tools, and client requirements evolve.
Reporting & Performance Management
Define and track production KPIs: on-time delivery, output per specialist, utilization, rework, and quality scores.
Build and maintain dashboards and reporting for both internal leadership and client accounts.
Present performance reports to leadership, covering wins, risks, and corrective plans.
Use data to guide staffing, prioritization, and process decisions — not gut feel.
Client Outcomes & Cross-Functional Collaboration
Make sure production output ties directly to client results: lead volume, lead quality, and ROI.
Partner with sales, account management, and leadership to align delivery with what's being sold.
Support the account team on strategic reviews, escalations, and retention conversations.
Manage production budgets, labor costs, resource allocation, and delivery profitability.
Requirements
Previous experience working at a digital marketing agency is required. Minimum 3–5 years in an agency environment.
Leadership experience in production, operations, delivery, or project management within an agency or client-services business.
Hands-on Google Ads expertise — you have personally built, managed, and optimized Search and other campaign types, not just overseen someone who did.
Working knowledge of keyword and match-type strategy, negative keyword management, bid strategies, and budget pacing.
Ability to troubleshoot underperforming PPC accounts and give specific, technical direction to specialists.
Experience managing performance against CPA, CPL, CAC, and ROAS across multiple client accounts at meaningful scale.
Direct management experience of experienced specialists (PPC, SEO, web, or analytics) — not interns or generalist support staff.
Experience managing a multi-client portfolio, with a clear track record of account volume and monthly managed ad spend.
Practical understanding of GA4, Google Tag Manager, call tracking, and CRM lead attribution.
Experience building scalable workflows, QA procedures, performance metrics, and operational improvements.
Experience managing remote or internationally distributed teams using project management and reporting platforms.
Strong analytical, financial, communication, and problem-solving skills.
Excellent written and spoken English.
Preferred Qualifications
Experience with home improvement, contractor, or home services clients.
Experience with Performance Max, Shopping, Display, YouTube, and Local Services Ads.
SEO and website production oversight, including technical QA and launch management.
Experience managing departmental budgets, utilization, and production profitability.
Bachelor's degree in business administration, operations management, project management, marketing, or a related field.
Familiarity with process documentation, automation platforms, and AI tools.
Relevant project management or operations certifications.
What We Offer
Fully remote role with the flexibility to work from anywhere.
Full ownership of production and delivery across a fast-growing agency.
Direct impact on client results and on how the business scales.
A values-driven culture built on Ownership, Continuous Improvement, Adaptability, and Drive.
A collaborative, inclusive team with clear advancement pathways for high performers.
Opportunities to work with modern automation and AI tools.
Market-competitive compensation.