Senior Media Buyer
About the Role
We are looking for a results-driven Senior Media Buyer with strong hands-on experience managing and scaling paid advertising campaigns across Meta, YouTube, TikTok, and Google Ads.
The ideal candidate has a proven track record of driving leads, sales, and measurable ROI through data-driven paid media strategies.
Key Responsibilities
- Develop, launch, manage, and scale campaigns across Meta, YouTube, TikTok, and Google Ads.
- Manage advertising budgets, bidding, targeting, retargeting, and campaign optimization.
- Analyze ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
- Test and optimize audiences, creatives, messaging, offers, and landing pages.
- Identify opportunities to scale winning campaigns while maintaining performance.
- Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, and TikTok Pixel.
- Work with creative and marketing teams to improve ad performance.
- Monitor campaign performance and provide actionable insights and recommendations.
Requirements
- 3+ years of hands-on paid media experience.
- Required: Proven hands-on experience with Meta Ads, YouTube Ads, TikTok Ads, and Google Ads.
- Experience managing and scaling significant advertising budgets.
- Strong understanding of paid acquisition, audience targeting, retargeting, and performance optimization.
- Strong analytical and data-driven mindset.
- Experience with conversion tracking and attribution.
- Excellent written and verbal English communication skills.
- Ability to independently manage multiple campaigns and make strategic decisions.
Preferred Qualifications
- Experience with B2B lead generation or customer acquisition.
- Experience with large-scale campaign management and scaling.
- Knowledge of CRO and landing page optimization.
- Experience with CRM platforms such as HubSpot or Salesforce.
- Familiarity with AI tools such as ChatGPT for research, analysis, and creative ideation.
What We Offer
- Remote work environment.
- Competitive compensation.
- High-impact paid media campaigns.
- Growth-oriented and collaborative team.
- Access to modern marketing and AI tools.
- Professional development opportunities.