Senior Media Buyer

We are hiring a Senior Media Buyer with deep expertise in Meta Ads and digital media buying to manage and scale paid social campaigns for pilates studios, gyms, and similar local fitness businesses. This role requires strong ownership, autonomy, and a clear understanding of how to generate high-quality leads within tight geographic radiuses.

You will be responsible for campaign strategy, execution, testing, and optimization, with a strong emphasis on localized performance and speed to impact.

What You’ll Do

Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram
Build and optimize lead generation campaigns for pilates studios, gyms, and local fitness brands
Develop localized targeting strategies within a five to seven-kilometer radius
Manage budgets, bidding strategies, and scaling decisions based on performance data
Test creatives, audiences, offers, and funnels to improve CPL and lead quality
Analyze results and report on key performance metrics
Own accounts end-to-end with minimal supervision
Ramp up quickly and contribute meaningfully within the first 30 days

What We’re Looking For

Senior-level experience running Meta Ads and paid social campaigns
Strong background in Facebook and Meta Ads is required
Experience with localized lead generation is highly preferred
Clear understanding of marketing within tight geographic radiuses
Experience beyond e-commerce and traditional B2B is a strong plus
Ability to work autonomously and manage campaigns independently
Performance-driven mindset with a focus on scaling winning campaigns

Preferred Experience:

Tools

Nice To Have

Full Name

Email Address

Phone (WhatsApp ideal)

Linkedin Profile URL

Current Role or Title

Years of Experience in Media Buying

Primary Platforms You Have Managed

Meta Ads (Facebook and Instagram) Other Paid Social Platforms

Describe your experience running Meta Ads campaigns

Do you have experience with localized lead generation campaigns?

Describe your experience marketing within a tight geographic radius

Have you managed lead generation campaigns for gyms, pilates studios, or similar local businesses?

Which Meta Ads tools are you comfortable using?

Meta Ads Manager Facebook Business Manager Meta Pixel Conversions API

Salary Expectation

Upload your resume below

Why do you consider yourself a senior-level media buyer?

Please upload a quick video intro using loom or a google drive link, this helps us determine your communication (not more than 3 mins)

Only candidates with a video intro would be considered - this is the most crucial step to getting selected

We’d love to get to know you better! Please record a short Loom video (3 mins max). You can just wing it, or use the tried and tested method below 🙂

Brief Introduction (30 seconds): Name, current role, and a quick mention of your relevant experience.
Key Experience (1-2 minutes): Focus on 2-3 roles or tasks where you had the most impact, highlighting your main responsibilities and any achievements.
Conclusion (30 seconds): Wrap up with a quick personal note, and why you’re excited about the opportunity (please do not talk about money)