Meta Ads Specialist (Remote)
At The Remote Reps, we build high-output remote teams that drive real business outcomes. We embed ourselves in client goals and operate like internal partners, not external contractors. Our Meta Ads Specialists are growth drivers who build, optimize, and scale paid social campaigns that generate leads, revenue, and measurable ROI.
You won’t just push buttons. You will shape paid strategy, analyze performance, and use data to make smarter decisions. You will work with hyper-targeted audiences, creative testing frameworks, and automated optimization tactics to get the most out of every dollar.
What You’ll Do
You will manage end-to-end paid social campaigns on Meta platforms. Your work will influence acquisition performance, budget pacing, creative strategy, and audience growth.
Core responsibilities include:
- Build and launch Meta (Facebook and Instagram) ad campaigns aligned with business goals
- Define audience targeting strategies based on data, insights, and buyer intent
- Set up campaign structures with A/B tests for audiences, creatives, placements, and hooks
- Monitor performance daily and optimize bids, budgets, and targeting for cost efficiency
- Analyze campaign data and report insights that drive strategic decisions
- Collaborate with copywriters, designers, and strategists to improve ad creative and messaging
- Use AI and automation tools to streamline audience research, creative testing, and reporting
- Implement tracking and analytics to ensure accurate attribution and conversion measurement
- Stay current on Meta Ads updates, best practices, and platform changes
We’re Looking For
You are a data-driven paid media operator who understands both the art and science of Meta advertising. You combine analytical rigor with creative intuition and you measure success by performance, not activity.
You should have:
- 2+ years of hands-on experience managing Meta ad campaigns with measurable results
- Strong understanding of campaign structures, bidding strategies, audiences, and creative optimization
- Experience with data analysis and performance reporting
- Ability to translate insights into action and communicate recommendations clearly
- Comfort working independently in a remote environment
- A culture of testing, iteration, and learning from data
- Paid social experience beyond Meta (TikTok, LinkedIn, Pinterest, Google Performance Max)
- Experience with scaling campaigns from low to high spend
- Working with B2B, SaaS, ecommerce, or lead-gen focused clients
Tech Stack Familiarity
- Earn In USD
- Exposure to international companies
- Unlimited PTO
- No tax on your salary
- Learning and development stipend
- Meta Ads Manager
- Meta Business Manager
- Ads reporting tools
- Google Analytics / GA4
- Facebook Pixel / Conversions API
- Looker Studio or similar dashboards
- AI tools for creative ideation and copy testing
- A/B testing frameworks and tracking sheets
- Slack
- Notion or Google Docs
- Data visualization tools
Why Work With Us
- Competitive pay in USD with performance incentives
- Fully remote work and flexible schedules
- Professional development and growth opportunities
- Unlimited PTO and a results-oriented culture
- The opportunity to lead paid media strategy that drives real impact
You will be a key driver of acquisition performance, owning campaigns that matter and influencing business growth with smart optimization and innovative paid strategies.
