Losing clients to poor communication or inconsistent service delivery? A great product alone won’t guarantee renewals, but a skilled remote account manager can.
When businesses grow, maintaining the clients they already have is as important as getting new customers. The account Managers tend to hold the middle ground between consumer satisfaction and expansion in a business, but most businesses do not realize the importance of the position until they start experiencing churn.
Implementation of in-house account managers is costly and resource-demanding for startups and flourishing firms. That’s why more companies are turning to remote account management services—an efficient, scalable way to maintain relationships and deliver long-term value.
In this blog, we’ll walk you through how to hire remote account managers who don’t just manage accounts—they strengthen partnerships, build loyalty, and directly impact your bottom line.
1. Why Account Managers Are Critical for Retention
The prices of obtaining a new customer and keeping an old customer are 5 times higher. However, business usually pays more attention to sales than to building relationships in the long-term perspective.
Account managers:
- Serve as the main epicentre of a post-sale service or subject to the pre-sale service or subject.
- Make sure the product or service is in line with the client
- Cross-sell or upsell depending on the changing requirements of the clients
- Feedback relays to internal crews to improve
Without strong account management, small client frustrations often go unnoticed until they leave for a competitor.
📊 According to a report from Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.
2. Why Go Remote?
The remote hiring process taps into an international pool of talent and adds flexible costs, and removes administrative burdens. It also enables businesses to scale more quickly without the superfluousness of local recruiting, onboarding, or renting an office space.
Since it became possible to use cloud-powered tools, such as Zoom, Slack, and CRMs, such as Salesforce or HubSpot, remote account managers can fulfill their responsibilities anonymously in any part of the world.
Plus, when you hire through agencies like The Remote Reps, you get pre-vetted, trained professionals who are ready to plug into your workflow from day one.
3. Define the Role Before You Post It
Generic job descriptions are a common error. Rather, consider what:
- Do you want to recruit onboarding, relationship, or expansion after the sale?
- Will the manager work in cooperation with a support team, or will he/she be dealing with technical issues?
- Do they have to know an industry or target market?
Clearly define:
- KPIs (e.g., retention rate, upsell revenue, NPS scores)
- Their tools (CRM, video conferencing, reporting Dashboards)
- The type of clients which they will serve (enterprise, SMB, mid-market)
It makes candidates that are better and aligns them on day one.
4. What Skills Matter Most?
Although the technical knowledge may be imparted, the following soft skills are vital:
- Relationship Management: They must be good listeners who can anticipate the needs of the clients.
- Communication: Tone and clarity can be important, whether it is a status update or a renewal pitch.
- Problem Solving: The account managers may become internal points of trade defense for their clients.
- Paying Attention to Details: Lost follow-ups or wrong reports erode trust.
- Cross-Functional Cooperation: They must cooperate in sales, support, and product departments.
You can check all these with some practical interview activities, such as answering an imaginary angry client or even writing a monthly performance review.
5. Where to Find Great Remote Account Managers
- Specialized outsourcing providers – Like The Remote Reps, which offers fully trained remote account managers familiar with SaaS, e-commerce, and service-based businesses.
- LinkedIn – Use filters for remote talent and industry-specific experience.
- Job boards – We Work Remotely, Remote OK, and AngelList for startup-savvy professionals.
- Referrals – Ask others in your network for candidates who can manage relationships independently.
⚠️ Don’t confuse customer support reps with account managers. The latter are relationship builders, not just ticket solvers.
6. How to Structure Your Interview Process
Hiring account managers remotely requires a thorough, structured approach. Your process should test:
A.Communication skills:
- Ask them to write a sample onboarding email
- Roleplay a renewal call with a hesitant client
B.Problem-solving ability:
- What would they do if a client stopped responding to messages?
- How do they handle scope creep or missed expectations?
C.Tech proficiency:
- Do they know how to manage a CRM pipeline?
- Can they run Zoom calls and document notes properly?
🛠 According to HubSpot, account managers play a dual role: ensuring client success and identifying growth opportunities. Use your interviews to test for both.
7. Training & Onboarding
Even experienced hires need time to adjust to your product, customers, and systems.
A strong onboarding program should include:
- Product training sessions and FAQs
- Shadowing existing account managers
- Access to historical client data and case studies
- Introductory calls with team leads in support, product, and sales
- SOPs and documentation for client issues and renewal cycles
Set a 30-60-90 day ramp-up plan with specific milestones like:
✅ Week 2: Sit in on client calls
✅ Week 4: Lead weekly check-ins
✅ Week 8: Own renewals for low-risk clients
8. Tools to Empower Remote Account Managers
Give your account managers tools that help—not hinder—their work. These include:
- CRM: The HubSpot, Salesforce, or Zoho to take care of contacts and deals
- Communication: Slack, Gmail, and Zoom, to have smooth communication.
- Documentation: Notion, Google Docs, or Confluence to read SOPs or playbooks
- Task Management: I would use Trello, Asana, or ClickUp to keep up with action items
- Reporting: Google Sheets or Data Studio to track renewal, churn, and upsells data
Empowered reps = clients who are happier = less churning.
9. Set KPIs That Reflect Client Value
Avoid vague performance indicators. Instead, align KPIs with client outcomes:
- Client retention rate (churn vs. renewal)
- Net Promoter Score (NPS) or CSAT
- Monthly recurring revenue managed (MRR)
- Time-to-resolution for client issues
- Upsell/conversion rates
- Number of proactive touchpoints (e.g., QBRs, check-ins)
Remember: Great account managers drive long-term value, not just short-term happiness.
10. Common Mistakes to Avoid
- Hiring salespeople instead of relationship managers – Sales close deals; account managers grow them.
- Assuming remote = cheaper = less effective – Quality remote professionals are just as (if not more) effective.
- No clear KPIs or accountability – Remote doesn’t mean hands-off.
- Forgetting time zones and client availability – Your AM should align with your clients’ working hours.
- Lack of internal support – Don’t expect your AMs to do it all. Give them access to support and product teams.
Real-World Example
A growing SaaS platform was struggling to maintain customer engagement post-sale. Their churn rate was at 18%. After hiring two experienced remote account managers through a vetted service, they introduced quarterly business reviews (QBRs), improved onboarding, and shortened response time.
Within 6 months:
- Churn dropped to 8%
- Upsell revenue increased by 30%
- NPS rose from 42 to 67
Conclusion
Your business isn’t just built on new deals—it’s built on long-term relationships. And those relationships are managed best by skilled, proactive, and accountable account managers.
By choosing to hire remote account managers, you can scale without sacrificing quality. Whether you’re managing 5 clients or 500, the right hire can be the difference between renewals and replacements.
At The Remote Reps, we match you with experienced remote account management services tailored to your industry, goals, and client expectations. Learn how we can help you scale sustainably here.
Don’t wait for churn to tell you you’ve outgrown your current setup.
Let us help you build a client success team that actually delivers success.
